Ducati Motor Holding
Ownership(1950 - 1967) Government IRI management years (In 1953 spli
t into Ducati Meccanica, and Ducati Elettronica, now called Ducati Energia SpA)(1967 - 78) Government EFIM management (control over day-to-day factory operations)(1967 - 73) Headed By Montano(1973 - 78) Headed by De Eccher(1978 - 85) Subsidiary of state-subsidized VM Group(1985 - 1996) Cagiva Group ownership(1996 - 2005) Texas-Pacific Group ownership and going publicHeaded by Federico Minoli, 1996-2001 and returning in 2003(2006 - present) Investindustrial: Back in Italian HandsBeginningsIn 1926, three brothers Adriano, Marcello and Bruno Ducati founded Societa Scientifica Radio Brevetti Ducati in Bologna. The company produced tubes, condensers and other radio components. The cornerstone of a new factory in Borgo Panigale was laid in 1935. During the war, the factory was a target for Allied bombing. Although badly hit more than once, production was maintained. About this time Aldo Farinelli began working with the small Turinese firm SIATA (Societa Italiana per Applicazioni Tecniche Auto-Aviatorie) with the idea of developing a small engine that could be mounted on a bicycle. The noise of the engine's short stubby exhaust inspired the name "Cucciolo" (Italian: "little puppy"). Barely one month after the official liberation of Italy, SIATA announced their intention to sell Cucciolo engines to the public; it was the first new automotive design to appear in postwar Europe. The first Cucciolos were available only as a motor to be attached by the owner to a normal bicycle. Some businessmen bought the little engines in quantity, installed them in frames and offered these complete units for sale.By 1950, with 200,000 Cucciolos already sold, Ducati fi
nally offered its own complete motorcycle based on the successful little pushrod engine. The collaboration with SIATA resulted in a well designed little 60 cc bike. This first Ducati motorcycle weighed 98 pounds and had a top speed of 40 mph (64 km/h). Its 15 mm carburetor gave a little under 200 mpg (85 km/L). In the 1950s, Ducati officially dropped the "Cucciolo" name, replacing it with "55M" or "65TL".The market was moving towards bigger motorcycles though, and Ducati's IRI management felt diversification was the only answer. Ducati made an impression at the early 1952 Milan Show, introducing the Ducati 65 TS cycle and the Cruiser, a four-stroke motor scooter. Despite being described as the most interesting new machine at the 1952 show, the Cruiser was not a great success. A couple thousand were made over a two year period before being withdrawn from production.In 1953, management decided to split the operation into two separate entities, Ducati Meccanica SpA, and Ducati Elettronica, under separate management. (Ducati Elettronica became Ducati Energia SpA in the eighties.)Dr. Giuseppe Montano took over as head of Ducati Meccanica SpA and the old Borgo Panigale factory was modernized with government assistance. By 1954, Ducati Meccanica SpA was producing 120 bikes a day, but cheap cars were entering the market, and sales for many motorcycle manufacturers would decline.From the 1960s to the 199
0s the Spanish company MotoTrans licensed Ducati engines and produced motorcycles that were recognizably Ducati derived, although incorporating many subtle differences. MotoTrans' most notable machine was the 250 cc 24 Horas (Spanish: 24 hours), a 285 cc version that won the Barcelona twenty-four hour race at the Montjuic circuit for three consecutive years, 1956 to 1958
Ownership(1950 - 1967) Government IRI management years (In 1953 spli
t into Ducati Meccanica, and Ducati Elettronica, now called Ducati Energia SpA)(1967 - 78) Government EFIM management (control over day-to-day factory operations)(1967 - 73) Headed By Montano(1973 - 78) Headed by De Eccher(1978 - 85) Subsidiary of state-subsidized VM Group(1985 - 1996) Cagiva Group ownership(1996 - 2005) Texas-Pacific Group ownership and going publicHeaded by Federico Minoli, 1996-2001 and returning in 2003(2006 - present) Investindustrial: Back in Italian HandsBeginningsIn 1926, three brothers Adriano, Marcello and Bruno Ducati founded Societa Scientifica Radio Brevetti Ducati in Bologna. The company produced tubes, condensers and other radio components. The cornerstone of a new factory in Borgo Panigale was laid in 1935. During the war, the factory was a target for Allied bombing. Although badly hit more than once, production was maintained. About this time Aldo Farinelli began working with the small Turinese firm SIATA (Societa Italiana per Applicazioni Tecniche Auto-Aviatorie) with the idea of developing a small engine that could be mounted on a bicycle. The noise of the engine's short stubby exhaust inspired the name "Cucciolo" (Italian: "little puppy"). Barely one month after the official liberation of Italy, SIATA announced their intention to sell Cucciolo engines to the public; it was the first new automotive design to appear in postwar Europe. The first Cucciolos were available only as a motor to be attached by the owner to a normal bicycle. Some businessmen bought the little engines in quantity, installed them in frames and offered these complete units for sale.By 1950, with 200,000 Cucciolos already sold, Ducati fi
nally offered its own complete motorcycle based on the successful little pushrod engine. The collaboration with SIATA resulted in a well designed little 60 cc bike. This first Ducati motorcycle weighed 98 pounds and had a top speed of 40 mph (64 km/h). Its 15 mm carburetor gave a little under 200 mpg (85 km/L). In the 1950s, Ducati officially dropped the "Cucciolo" name, replacing it with "55M" or "65TL".The market was moving towards bigger motorcycles though, and Ducati's IRI management felt diversification was the only answer. Ducati made an impression at the early 1952 Milan Show, introducing the Ducati 65 TS cycle and the Cruiser, a four-stroke motor scooter. Despite being described as the most interesting new machine at the 1952 show, the Cruiser was not a great success. A couple thousand were made over a two year period before being withdrawn from production.In 1953, management decided to split the operation into two separate entities, Ducati Meccanica SpA, and Ducati Elettronica, under separate management. (Ducati Elettronica became Ducati Energia SpA in the eighties.)Dr. Giuseppe Montano took over as head of Ducati Meccanica SpA and the old Borgo Panigale factory was modernized with government assistance. By 1954, Ducati Meccanica SpA was producing 120 bikes a day, but cheap cars were entering the market, and sales for many motorcycle manufacturers would decline.From the 1960s to the 199
0s the Spanish company MotoTrans licensed Ducati engines and produced motorcycles that were recognizably Ducati derived, although incorporating many subtle differences. MotoTrans' most notable machine was the 250 cc 24 Horas (Spanish: 24 hours), a 285 cc version that won the Barcelona twenty-four hour race at the Montjuic circuit for three consecutive years, 1956 to 1958
Tidak ada komentar:
Posting Komentar